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An Exploratory Approach for Understanding Customer Behavior Processes Based on Clustering and Sequence Mining.
Alex Seret
Seppe K. L. M. vanden Broucke
Bart Baesens
Jan Vanthienen
Published in:
Business Process Management Workshops (2013)
Keyphrases
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sequence mining
customer behavior
sequential pattern mining
data mining
frequent sequences
behavior patterns
historical data
customer service
sequential patterns
graph mining
data sets
sequential data
transactional data
web logs
high dimensional data
knowledge discovery
real world