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Predicting consumer behavior with Web search.
Sharad Goel
Jake M. Hofman
Sébastien Lahaie
David M. Pennock
Duncan J. Watts
Published in:
Proc. Natl. Acad. Sci. USA (2010)
Keyphrases
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consumer behavior
web search
search engine
online shopping
web search engines
marketing strategies
web pages
query logs
purchasing behavior
search queries
information retrieval
learning environment
web mining