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Predicting consumer behavior with Web search.

Sharad GoelJake M. HofmanSébastien LahaieDavid M. PennockDuncan J. Watts
Published in: Proc. Natl. Acad. Sci. USA (2010)
Keyphrases
  • consumer behavior
  • web search
  • search engine
  • online shopping
  • web search engines
  • marketing strategies
  • web pages
  • query logs
  • purchasing behavior
  • search queries
  • information retrieval
  • learning environment
  • web mining