Optimal recommendations under attraction, aversion, and social influence.

Wei Lu Stratis Ioannidis Smriti Bhagat Laks V. S. Lakshmanan

Published in: KDD (2014)

Keyphrases

social influence
social interaction
user preferences
social networks
online communities
recommendation systems
social relations
technology adoption
online social
similarity measure
recommender systems
social media
worst case
social relationships
viral marketing
social psychology