How to Improve Customer Relationship Management in Air Transportation Using Case-Based Reasoning.

Rawia Sammout Makram Souii Mansour Elghoul

Published in: HCI (18) (2014)

Keyphrases

customer relationship management
case based reasoning
data mining
data mining systems
expert systems
decision support system
distance measure
marketing strategies
database
multi agent systems
email
knowledge discovery
data management
competitive advantage
call center
customer segmentation