Sponsored Search: Do Organic Results help or hurt the Performance and under what conditions?

Ashish Agarwal Kartik Hosanagar Michael D. Smith

Published in: ICIS (2011)

Keyphrases

sponsored search
click prediction
search engine
online advertising
click through rate
user experience
computational advertising
click models
sponsored search auctions
search behavior
web search
user clicks
contextual advertising
visual search
budget constraints
language model
website
web pages
information retrieval