The impact of uncertain rewards on customers' recommendation intention in social networks.
Qi WangYan SunJi ZhuXiaohang ZhangPublished in: Internet Res. (2018)
Keyphrases
- social networks
- customer preferences
- online dating
- recommender systems
- network effects
- collaborative filtering
- product recommendation
- decision making
- reinforcement learning
- link prediction
- heterogeneous social networks
- recommendation systems
- online social networks
- social network analysis
- community detection
- social context
- information disclosure
- network structure
- social media
- complex networks
- reward function
- information diffusion
- customer service
- marketing strategies
- social graph
- social interaction
- social graphs
- state space