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Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image.
Jason C. F. Chan
Zhenhui Jiang
Bernard C. Y. Tan
Published in:
IEEE Trans. Engineering Management (2010)
Keyphrases
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online advertising
internet advertising
online learning
internet marketing
user behavior
advertising campaigns
display advertising
brand image
contextual advertising
shopping behavior
database
real world
e learning
sponsored search
targeted advertising
mobile advertising