Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace.

Murat Ali Bayir Mingsen Xu Yaojia Zhu Yifan Shi

Published in: WSDM (2019)

Keyphrases

sponsored search
click prediction
online advertising
search engine
sponsored search auctions
click through rate
computational advertising
search behavior
data mining
digital libraries
web search
web search engines
click models