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Study on the Influence of Agricultural Products Anchor Characteristics on Users' Purchase Intention under the Mode of Rural Live Broadcasting.

Jianping DaiYi Ding
Published in: ICEME (2023)
Keyphrases
  • purchase intention
  • prior studies
  • online shopping
  • case study
  • social media
  • contextual factors
  • information systems
  • survey data
  • online stores
  • user interface
  • factors affecting
  • product quality