Competitive Influence Maximization in Social Networks.
Shishir BharathiDavid KempeMahyar SalekPublished in: WINE (2007)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- influence propagation
- diffusion model
- online social networks
- diffusion models
- social network analysis
- social interaction
- social networking
- information diffusion
- link prediction
- network structure
- social media
- seed set
- community detection
- search engine
- complex networks
- information processing