Factors Affecting Customers' Perceptions and Firms' Decisions Concerning Online Fast Food Ordering.
Eugenia PapaioannouChristos K. GeorgiadisOdysseas MoshidisAthanasios ManitsarisPublished in: Int. J. Agric. Environ. Inf. Syst. (2015)
Keyphrases
- factors affecting
- factors influencing
- decision making
- key factors
- potential customers
- perceived usefulness
- online retailers
- online learning
- decision makers
- financial services
- information technology
- customer satisfaction
- computer self efficacy
- competitive advantage
- real time
- online services
- internet enabled
- knowledge management
- pricing strategies
- operational decisions
- business activities
- competitive environment
- switching costs
- strategic decisions
- attitudes toward