Understanding User-Generated Content and Customer Engagement on Facebook Business Pages.
Mochen YangYuqing RenGediminas AdomaviciusPublished in: Inf. Syst. Res. (2019)
Keyphrases
- user generated content
- social media
- social networking sites
- electronic commerce
- online social
- social network sites
- user generated
- user engagement
- user comments
- website
- social networks
- customer behavior
- social networking
- wikipedia articles
- customer service
- customer relationship management
- customer data
- search engine
- information systems
- direct marketing
- social media platforms
- data mining
- marketing strategies
- web pages
- online forums
- business intelligence
- online social networks
- user contributed
- business transactions
- consumer behavior
- recommender systems
- business processes
- customer satisfaction
- blog posts
- web documents
- competitive advantage