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Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors.
Jehoshua Eliashberg
Sanjeev Swami
Charles B. Weinberg
Berend Wierenga
Published in:
Interfaces (2001)
Keyphrases
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decision making
knowledge management
document management
management system
customer relationship management
decision support
customer support
information systems
seamless integration
data processing
information management
website
data mining
database
network management
data management
workflow management
databases