Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks.
Niyoosha Jafari MomtazAbdollah AghaieSomayeh AlizadehPublished in: Int. J. Virtual Communities Soc. Netw. (2011)
Keyphrases
- online social networks
- opinion leaders
- social networks
- viral marketing
- social media
- network structure
- social relationships
- social relations
- social systems
- social networking
- social networking sites
- play a crucial role
- public opinion
- online communities
- data mining
- social network analysis
- social ties
- social graphs
- website
- online social
- online social networking
- social interaction
- social context