Library marketing via social media: The relationships between Facebook content and user engagement in public libraries.
Soohyung JooNamjoo ChoiTae Hyun BaekPublished in: Online Inf. Rev. (2018)
Keyphrases
- social media
- public libraries
- user engagement
- user generated content
- social media platforms
- social media data
- user experience
- social media sites
- online social
- comprehensive evaluation model
- social networking
- literature review
- social networking sites
- social networks
- sustainable development
- online communities
- social relationships
- online social networks
- government agencies
- social graph
- metadata
- government services
- user satisfaction
- data mining
- social activities
- information technology
- decision making