Strategy study to prioritize marketing criteria: an approach in the light of the DEMATEL method.
Paula DrumondIgor Pinheiro de Araújo CostaMiguel Ângelo Lellis MoreiraMarcos dos SantosCarlos Francisco Simões GomesSérgio Mitihiro do Nascimento MaêdaPublished in: ITQM (2021)
Keyphrases
- study proposes
- simulation study
- regression analysis
- preprocessing
- pairwise
- cost function
- experimental evaluation
- classification method
- objective function
- high precision
- synthetic data
- detection method
- theoretical analysis
- mutual information
- significant improvement
- computationally efficient
- optimization algorithm
- feature set
- segmentation method
- support vector machine
- computational cost
- fully automatic
- support vector
- selection strategy
- multiscale
- multiple criteria