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The impacts of knowledge dissemination and information generation on brand citizenship behavior - A comparison between summated scale and GRA.
Ker-Tah Hsu
Zhi Chuian Chew
Published in:
SII (2015)
Keyphrases
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domain knowledge
prior knowledge
semantic information
expert systems
end users
information extraction
information sources
contextual information
raw data
expert knowledge
extra information
information resources
acquisition process
information delivery