Characterizing and Forecasting User Engagement with In-App Action Graph: A Case Study of Snapchat.
Yozen LiuXiaolin ShiLucas PierceXiang RenPublished in: KDD (2019)
Keyphrases
- user engagement
- user experience
- graph structure
- end users
- graph representation
- graph theory
- short term
- graph matching
- test bed
- user interaction
- long term
- graph theoretic
- graph mining
- directed acyclic graph
- structured data
- mobile applications
- user satisfaction
- user behavior
- weighted graph
- undirected graph
- random walk
- human actions
- electricity markets
- directed graph