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Applying Data Mining Techniques to Direct Marketing: Challenges and Solutions.

Ying LiPavankumar MuraliNan ShaoAnshul Sheopuri
Published in: ICDM Workshops (2015)
Keyphrases
  • direct marketing
  • marketing strategies
  • data mining
  • data mining applications
  • database
  • database marketing
  • real world
  • data sets
  • information systems
  • management system
  • knowledge based systems
  • database technology