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Examining Online Brand Image Dimensions from Hotel Managers and Customers Perspectives in Relation to Herzberg's Two-Factor Theory.
Duangthida Nunthapirat
Andrew Lockwood
Brigitte Stangl
Hesham Al-Sabbahy
Published in:
ENTER (2014)
Keyphrases
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brand image
online learning
real time
information systems
service providers
marketing campaigns
computational model
human resources
online retailers
decision making
high level
information technology
theoretical framework
decision theory
abstract argumentation
information disclosure