Factors Influencing the Perception of Website Privacy Trustworthiness and Users' Purchasing Intentions: The Behavioral Economics Perspective.
Alisa FrikLuigi MittonePublished in: J. Theor. Appl. Electron. Commer. Res. (2019)
Keyphrases
- factors influencing
- website
- factors affecting
- personal data
- internet users
- web content
- internet shopping
- personal information
- privacy concerns
- web navigation
- user interface
- privacy preserving
- end users
- grounded theory
- social context
- security risks
- web pages
- web logs
- log files
- game theory
- user interaction
- computational intelligence
- collaborative filtering
- recommender systems
- sensitive information
- user profiles
- online services
- social network sites
- potential customers
- social awareness
- information systems