Modelling the Psychographic Behaviour of Users Using Ontologies in Web Marketing Services.
Abraham Rodríguez-RodríguezNicolás Iglesias GarcíaJosé María Quinteiro-GonzálezPublished in: EUROCAST (1) (2011)
Keyphrases
- web resources
- end users
- user centric
- current web
- website
- semantic web
- user behaviour
- web environment
- user communities
- semantic technologies
- semantic web technologies
- internet users
- semantic descriptions
- information sources
- web information
- social media
- value added services
- internet services
- heterogeneous information sources
- information resources
- internet usage
- user generated content
- mashup
- user experience
- video sharing
- using semantic web technologies
- mission critical
- web content
- web services
- mobile services
- online services
- web applications
- web based systems
- information overload
- media content
- context aware
- geographic information
- user interface
- semantic data
- web technologies
- potential customers
- service providers
- online marketing
- mobile devices
- social networking websites
- semantic web languages
- customer service
- social web
- data repositories
- web data
- recommendation systems
- search engine
- web pages
- user requests
- web directories
- query interface
- tagging systems
- web portal
- mobile applications
- web users
- linked data
- web mining
- recommender systems
- web logs