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Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays.
Elías Vega
Carmen Camarero
Ana M. Gutiérrez-Arranz
Published in:
Int. J. Hum. Comput. Interact. (2023)
Keyphrases
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website
internet usage
game theory
nash equilibrium
potential customers
economic impact
video games
game playing
customer service
virtual world
computer games
web design
game players
game play
social dynamics
optimal strategy
game design
search engine
educational games
electronic commerce
web pages