Viral Marketing for Product Cross-Sell through Social Networks.
Ramasuri NarayanamAmit Anil NanavatiPublished in: ECML/PKDD (2) (2012)
Keyphrases
- viral marketing
- social networks
- influence maximization
- online social networks
- information diffusion
- diffusion models
- influential nodes
- social network analysis
- social media
- social relationships
- social influence
- influence propagation
- community detection
- network structure
- social interaction
- information flow
- link prediction
- information retrieval
- social network data
- social networking