Content relevance and delivery time of SMS advertising.

Pei-Luen Patrick Rau Ting Zhang Xiaoli Shang Jia Zhou

Published in: Int. J. Mob. Commun. (2011)

Keyphrases

sponsored search
contextual advertising
online advertising
search engine
content delivery
multimedia
email
metadata
mobile phone
information retrieval
website
digital libraries
web search
web content
content adaptation
relevant content