Augmented Reality in Retail-A Case Study: Technology implications to Utilitarian, Aesthetic and Enjoyment values.
Nageswaran VaidyanathanPublished in: ICVARS (2020)
Keyphrases
- augmented reality
- case study
- mixed reality
- virtual reality
- virtual objects
- human computer interaction
- markerless
- input device
- promising experimental results demonstrate
- user interface
- real environment
- key technologies
- virtual world
- mobile augmented reality
- tangible interaction
- real scenes
- service quality
- virtual environment
- fiducial markers
- computer generated imagery
- image processing