Using the data mining technique to predict successful customer engagement of marketing campaigns in social media.
Fatema Salim Al RabaaniAiman Moyaid SaidSallam Osman FageeriAbdulRahman Khalifa AlAbdulsalamPublished in: Int. J. Bus. Intell. Data Min. (2023)
Keyphrases
- marketing campaigns
- data mining techniques
- fraud detection
- social media
- data warehouse
- data mining
- cluster analysis
- marketing strategies
- association rules
- knowledge discovery
- viral marketing
- association rule mining
- historical data
- data mining algorithms
- data mining methods
- data mining applications
- data mining technology
- social networks
- search engine
- intrusion detection
- databases
- social networking
- electronic commerce