Users' Motives Shape Trust in Personalized Applications: the Importance of be-goals for Perceived Trustworthiness and Risk.
Nina BaerJessica GöthelJosef KremsPublished in: UMAP Workshops (2013)
Keyphrases
- trust propagation
- user profiles
- user oriented
- trust relationships
- perceived risk
- user satisfaction
- user modeling
- user centric
- user model
- individual user
- virtual communities
- end users
- web based systems
- recommender systems
- personalized services
- providing personalized
- social influence
- social network sites
- shape model
- user centered
- personalized search
- user specific
- decision making
- privacy concerns
- recommendation systems
- context aware
- collaborative filtering
- personalized information
- social awareness
- user interface
- consumer trust
- internet shopping
- e learning