Research on the Influence Mechanism of Perceived Customer Service Quality on Consumers' Purchase Decisions on E-commerce Platforms.
Limeng WangLi LiYing ChenPublished in: WHICEB (3) (2024)
Keyphrases
- internet shopping
- service quality
- electronic commerce
- customer satisfaction
- online shopping
- purchase intention
- customer loyalty
- factors influencing
- service providers
- user satisfaction
- quality of service
- call center
- competitive environment
- information quality
- consumer behavior
- competitive advantage
- customer requirements
- databases
- electronic markets
- online banking
- incident management
- real time
- marketing strategies
- response time
- online retailers
- database