Misleading political advertising fuels incivility online: A social network analysis of 2020 U.S. presidential election campaign video comments on YouTube.
Yingying ChenLuping WangPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- social network analysis
- presidential election
- social media
- social networks
- advertising campaigns
- user comments
- online video
- online advertising
- network analysis
- video sharing
- display advertising
- online social networking
- online learning
- complex networks
- online communities
- link prediction
- e government
- mining and social network analysis
- social networking sites
- marketing campaigns
- fraud detection
- graph theory
- link discovery
- social structure
- technology enhanced learning
- communication patterns
- video data
- online social networks
- viral marketing
- social relationships
- video content
- criminal networks
- law enforcement
- social networking
- internet marketing
- degree centrality
- community mining
- key players
- user generated content
- online social
- social influence
- network structure
- social interaction
- decision making