Modelling Customer Relationships in eBusiness Illustrated through the Mobile Industry.
Alexander OsterwalderYves PigneurPublished in: Bled eConference (2003)
Keyphrases
- mobile devices
- mobile phone
- point of sale
- customer service
- customer satisfaction
- case study
- semantic relationships
- market segments
- telecommunications industry
- mobile applications
- computing environments
- world wide
- mobile environments
- mobile computing
- mobile communications
- customer base
- spatial relationships
- electronic commerce