Retaining Customers by Data Mining: A Telecomunication Carrier's Case Study in China.
Jiantong CaoHeng ZhangQiushi ZhengPublished in: ICEE (2010)
Keyphrases
- data mining
- case study
- customer segmentation
- direct marketing
- customer relationship management
- customer data
- real world
- knowledge discovery in databases
- data mining applications
- data mining methods
- service providers
- knowledge discovery
- hong kong
- cluster analysis
- lessons learned
- decision making
- text mining
- machine learning
- association rules
- rough sets
- decision support
- data mining algorithms
- knowledge management
- customer satisfaction
- marketing strategies
- customer demand
- data analysis
- pattern mining
- development process
- data mining techniques
- data mining tasks
- web mining
- data mining technology
- data warehouse
- developed countries