Comparative study of ensemble classifiers for direct marketing.
M. GovindarajanPublished in: Intell. Decis. Technol. (2015)
Keyphrases
- comparative study
- ensemble classifier
- direct marketing
- marketing strategies
- data mining
- data mining applications
- random forest
- ensemble learning
- concept drift
- database technology
- ensemble methods
- base classifiers
- classification models
- fusion method
- data processing
- feature selection
- preprocessing step
- weak classifiers
- support vector machine
- decision trees
- life cycle
- data warehouse
- training set
- support systems
- data streams