Factors Affecting the Adoption of an Electronic Word of Mouth Message: A Meta-Analysis.

Hamed Qahri Saremi Ali Reza Montazemi

Published in: J. Manag. Inf. Syst. (2019)

Keyphrases

meta analysis
electronic word of mouth
positive or negative
online reviews
microarray data
attitudes toward
positive and negative
social network sites
social interaction
gene expression profiles
marketing strategies
website
data sets
opinion mining
sentence level
sentiment analysis
social networks