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Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill.
Qi Chen
Qi Xu
Published in:
J. Comb. Optim. (2022)
Keyphrases
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supply chain
optimal pricing
pricing model
pricing strategies
supply chain management
revenue sharing
service level
dynamic pricing
lead time
inventory management
decision making
dynamic programming
rfid technology
inventory control
bi level