A Taxonomy of Customer Relationship Management Analyses for Data Warehousing.
Colleen CunninghamIl-Yeol SongPublished in: ER (Tutorials, Posters, Panels & Industrial Contributions) (2007)
Keyphrases
- data warehousing
- customer relationship management
- data mining applications
- data mining
- data warehouse
- olap tools
- business intelligence
- data management
- online analytical processing
- decision support
- data mining systems
- data warehouse design
- relationship management
- data mining technology
- object oriented
- data integration
- competitive advantage
- databases
- database management systems
- data sources
- olap systems
- data mining techniques
- data analysis
- metadata
- call center
- database systems
- decision support system
- multi dimensional
- preprocessing
- case based reasoning