Social Influence in Networks of Practice.
Jan KleinnijenhuisBart van den HooffSonja UtzIvar E. VermeulenMarleen HuysmanPublished in: Commun. Res. (2011)
Keyphrases
- social influence
- network structure
- social networks
- social interaction
- social relationships
- social psychology
- network analysis
- viral marketing
- social network analysis
- online communities
- network effects
- social relations
- user preferences
- influence propagation
- online social
- social graph
- online social networks
- complex networks
- small world
- information diffusion