An Intelligent Bidding Strategy Based on Model-Free Reinforcement Learning for Real-Time Bidding in Display Advertising.
Mengjuan LiuJiaxing LiWei YueLizhou QiuJinyu LiuZhiguang QinPublished in: CBD (2019)
Keyphrases
- bidding strategies
- budget constraints
- display advertising
- online auctions
- combinatorial auctions
- model free reinforcement learning
- resource allocation
- electricity markets
- continuous double auctions
- test bed
- online advertising
- expected utility
- empirical data
- trading agent competition
- auction mechanisms
- trading agents
- double auction
- sealed bid
- linear programming
- machine learning