Redirecting DNS for Ads and Profit.
Nicholas WeaverChristian KreibichVern PaxsonPublished in: FOCI (2011)
Keyphrases
- load balancing
- keywords
- cross selling
- profit maximization
- targeted advertising
- return on investment
- decision making
- marketing strategies
- display advertising
- similarity measure
- decision trees
- data structure
- search algorithm
- web pages
- search advertising
- information retrieval
- optimal pricing
- computational advertising
- data mining
- real time