ATOM: A Generalizable Technique for Inferring Tracker-Advertiser Data Sharing in the Online Behavioral Advertising Ecosystem.
Maaz Bin MusaRishab NithyanandPublished in: CoRR (2022)
Keyphrases
- data sharing
- online advertising
- display advertising
- advertising campaigns
- data access
- data integration
- distributed data
- contextual advertising
- information sharing
- peer to peer
- user behavior
- search advertising
- private data
- sponsored search
- behavioral targeting
- data privacy
- internet advertising
- semantic interoperability
- database
- real world
- internet marketing
- government agencies
- databases
- database applications
- data management
- data sources
- data model
- data mining
- homomorphic encryption
- data sets