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Getting to know the 'customer in the machine'.

John A. HughesJon O'BrienDavid RandallTom RoddenMark RouncefieldPeter Tolmie
Published in: GROUP (1999)
Keyphrases
  • customer satisfaction
  • electronic commerce
  • databases
  • customer behavior
  • data mining
  • database
  • neural network
  • information retrieval
  • evolutionary algorithm
  • customer service
  • marketing strategies
  • customer knowledge