Online Welfare Maximization of Sponsored Viral Marketing with Stochastically Arriving Spreaders.

Zhiyi Lu Victor O. K. Li Qiqi Shuai

Published in: GLOBECOM (2017)

Keyphrases

viral marketing
online social networks
data streams
information diffusion
social networks
influence maximization
online advertising
website
multiscale
np hard
dynamic programming
cross cultural