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Digital Innovation to Transform the Customer Experience.

Evangelos KatsamakasAditya N. Saharia
Published in: Int. J. Strateg. Inf. Technol. Appl. (2019)
Keyphrases
  • case study
  • electronic commerce
  • real time
  • customer relationship management
  • customer service
  • digital curves
  • technology transfer
  • learning environment
  • puts forward
  • marketing strategies
  • customer behavior