Likelihood estimation of consumer preferences in choice-based conjoint analysis.

Merja Halme Markku Kallio

Published in: Eur. J. Oper. Res. (2014)

Keyphrases

multi attribute
maximum likelihood
user preferences
maximum likelihood estimation
log likelihood function
data sets
monte carlo simulation
online shopping
data mining
decision making
case study
multi agent systems
parameter estimation
estimation algorithm
qualitative preferences