A 2020 perspective on "Let's play the search game: Strategic and behavioral properties of online sponsored search auction mechanisms".
Roumen VragovRichard Di ShangPublished in: Electron. Commer. Res. Appl. (2020)
Keyphrases
- sponsored search
- search behavior
- online advertising
- auction mechanisms
- search algorithm
- search strategy
- mechanism design
- search strategies
- decision making
- game theory
- search queries
- visual search
- sponsored search auctions
- sponsored search advertising
- search costs
- click models
- search tasks
- search result
- display advertising
- search methods
- click prediction
- web search
- search space
- search engine