The Persuasive Effects of Character Presence and Product Type on Responses to Advergames.

Yung Kyun Choi Jung-Gyo Lee

Published in: Cyberpsychology Behav. Soc. Netw. (2012)

Keyphrases

life cycle
real time
data mining
website
neural network
genetic algorithm
information systems
multiscale
control system
character recognition
multiple types
computer based instruction