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Understanding the moderating roles of types of recommender systems and products on customer behavioral intention to use recommender systems.

Yen-Yao WangAndy LuseAnthony M. TownsendBrian E. Mennecke
Published in: Inf. Syst. E Bus. Manag. (2015)
Keyphrases
  • recommender systems
  • collaborative filtering
  • product recommendation
  • user preferences
  • social interaction
  • user profiles
  • learning experience
  • technology acceptance