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Understanding the moderating roles of types of recommender systems and products on customer behavioral intention to use recommender systems.
Yen-Yao Wang
Andy Luse
Anthony M. Townsend
Brian E. Mennecke
Published in:
Inf. Syst. E Bus. Manag. (2015)
Keyphrases
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recommender systems
collaborative filtering
product recommendation
user preferences
social interaction
user profiles
learning experience
technology acceptance