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Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation.

Kichan NamJeff BakerNorita B. AhmadJahyun Goo
Published in: Decis. Support Syst. (2020)
Keyphrases
  • empirical evidence
  • positive and negative
  • positive or negative
  • electronic word of mouth
  • decision rules
  • fuzzy logic
  • natural language processing