Mining product intention rules from transaction logs of an ecommerce portal.
Ravi Chandra JammalamadakaNaren ChittarSanjay GhatarePublished in: IDEAS (2009)
Keyphrases
- rule mining
- association rule mining
- positive and negative association rules
- interesting association rules
- rule generation
- association rules
- mining association rules
- transaction data
- fuzzy association rules
- weighted association rules
- web logs
- apriori algorithm
- mining algorithm
- data mining
- log analysis
- interesting rules
- database
- rule sets
- text mining
- frequent patterns
- peculiarity oriented mining
- rules discovered
- knowledge discovery
- episode rules
- electronic commerce
- frequent itemsets
- decision rules
- data mining tools
- web mining
- sequential patterns
- itemsets
- frequent pattern mining
- life cycle
- metadata
- generalized association rules
- social networks
- context aware preferences
- actionable knowledge
- product search
- multi aspect
- data mining techniques
- rule discovery
- transaction management
- user experience
- pattern mining