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Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments.

JaeHwuen JungRavi BapnaJoseph M. GoldenTianshu Sun
Published in: Inf. Syst. Res. (2020)
Keyphrases
  • online learning
  • keywords
  • n gram
  • real time
  • third party
  • empirical evidence
  • english words
  • machine learning
  • visual features
  • text documents
  • human actions
  • evidential reasoning
  • short text
  • related words